In the spring of 2018, the rebranding project for what was once known as “Nutrien Children’s Discovery Museum on the Saskatchewan” was begun. As with most large public entities, a complex series of deliverables were needed to be formulated and carried out.
The Engagement Party helped lead and execute the following deliverables: stakeholder interviews and analysis; findings summary; brand strategy development and documentation; and key messages development and documentation.
The next phase was the visual identity, which included: renaming the institution, developing the tagline, designing the logo, and making the extended visual branding assets such as the colour palette and patterns.
The results of several months effort was a robust and extensive visual identity and graphics program. The purpose for a delivery like this is to ensure that all future projects would be easily customized with these new assets and develop a strong and recognizable marketing platform.
David Melashenko, Calvin Xiao, Jessica Reimer, Tim Neal