Saskatchewan Indigenous Enterprise Foundation (SIEF)

The Saskatchewan Indigenous Enterprise Foundation was going through a name change and corporate reshuffle and required a suitable refresh of their visual communications. This was achieved with a new logo and visual identity that would be transferred to all their corporate communications needs.

The logo was designed to provide an abstracted graphic utilizing motifs from Plains Indigenous culture and modern provincial elements. The iconography was developed into recurring patterns that would allow SIEF to utilize them within their designs.

The entire suite of logos was developed to ensure compatibility with modern communication platforms as well as ensuring that there was a branding solution for any deliverable. This included a new corporate colour palette and corporate typography.