Sparrow Hawk Developments – An Indigenous developments visual identity

The Peepeekisis Cree Nation (PCN) had just bought one of Saskatchewan’s best known tourist spa’s and needed to develop the branding of the Sparrow Hawk Developments entity to provide a strong and memorable visual identity.

The logo is a monogram “S” that is represented by two hawks that indicate balance and symmetry as valued by First Nation’s (nehiyawak) cultural motifs. The colour palette is based on the PCN colours and the typography is refined to mimic the icon’s shapes.

The Engagement Party also developed the corporate website for Sparrow Hawk Developments and produced an extended branding solution for their marketing and communications.