Refreshed – Visual Brand
A Calgary initiative that is focused on First Nations youth and using arts to uplift and challenge them. The Party developed a versatile visual brand identity that allows the client consistent applications on all their marketing materials.
This rebranding initiative is an ongoing project and will be constantly changing and transforming. There are two main directions – the corporate language rebranding, and the artistic representational branding. The corporate brand has developed the main iconography, colours, typography – the rules and regulations that allow for ease of identification and consistency for broad communications. The artistic brand will transform radically within the parameters of its usage – the only rule is to use the icon in a non-manipulated way within the delivery.