Manitobah – Corporate logo design

The Canadian icon for Indigenous footwear, Manitobah Mukluks (now just Manitobah), teamed up with Heather Endall and The Engagement Party to ensure a commitment to an all Indigenous delivery.

The logo process included working with sketches provided by Heather and reworked in a vector program to allow for a cleaner corporate line art look. The typography was chosen for its weathered and organic quality while also providing a more robust usage availability for the overall corporate communications.

The corporate logo lockup was also paired with a non-standard circular lockup when a different look is wanted. This variation includes the maple leaf to allow for a global recognition of the branding.