BOJO Heating and Plumbing branding
A newly founded business that provides unique plumbing installations required a unique and memorable logo. The profession of heating and plumbing is full of variants of flames and snowflakes – visual metaphors that have been overused to the point of zero differentiation of competitors.
The new logo is based on a monogram “b” that is subtly merged with a “1”. A hidden visual in plain sight is the water coming out of a faucet as seen in the negative space of the icon. The overall aesthetic of this solution is representative of being solid and unique – the two main aspects of BOJO’s work. The colour theme carried over into the trades as well with several colours being default for the owners coveralls and preferred work clothing.
The project also encapsulated a new slogan – “Get the BOJO flow” as well as new company stationery.